EMI invites you to join us before the races for coffee and fuel in our office at 3443 Edwards Rd (located above the Castle House) and just a block away from the starting line. 

The race takes place Saturday June 25th- schedule of events is below

EMI has experienced a significant increase in the number of projects completed among US Hispanics. This is not surprising given the increase in our population of those who self-identify as being of Hispanic origin. Earlier this year, the United States Census Bureau announced that Hispanics number nearly 50 million residents, which is 16% of our population. Nearly two-thirds of US Hispanics self-identify as being of Mexican origin.

Over the next four years, Hispanic buying power is projected to increase nearly 25% to $1 trillion dollars. United States businesses and their marketing research consultants are continually challenged to meet the needs of this dynamic population, and to learn the most effective ways to market to Hispanics.

Recognizing this need, EMI has increased our Hispanic sample network to include several sources that focus solely on Hispanics in the US, in addition to domestic consumer panels who successfully adapted their recruiting to address the cultural nuances of recruiting and engaging Hispanic panel members. While each researcher defines acculturation a bit differently, we can “score” the level of acculturation of panel members based upon questions relating to Spanish media consumption, language spoken at home, language spoken with friends, and preferred survey language.

Recruiting from a variety of resources we have a blend of acculturated, unacculturated, and bi-cultural Hispanics. These resources include English and Spanish media such as television and web sites that have recruited viewers and used acculturation algorithms based on viewership and media habits.

Some recent surveys among Hispanics as either the total sample or a portion of the total are listed below noting the number of Hispanic completes.

- Internet use via pc / laptop and Smartphone – 600 completes
- Non-carbonated drinks among Spanish-dominant and bi-cultural households – 500 completes
- Spanish-dominant Splenda® users – 450 completes
- Spanish language magazine readership among Spanish-speaking females – 300 completes

The breadth of our network and specialized targeting available allows our clients the ability to recruit not only for typical quantitative surveys, but for IHUTS and qualitative recruits as well.

Understanding the cultural nuances of this target, we offer the following guidelines to successfully field your Hispanic online surveys:

Offer the survey in both English and Spanish.

Keep the survey length to 30 minutes or less.

Spanish-dominant panel members check their email less frequently than those who are bi-cultural, so more field time may be needed.

Allow EMI and our panel managers to review questions related to sensitive topics such as: citizenship, ailments, immigration, finances and financial services products.

The response pre-code for the ethnicity question is best shown as Hispanic / Latino, however many researchers group these as one category in data analysis. Latino typically refers to someone of Latin American origin.

Hispanics are more likely to access the internet via their mobile phone in lieu of having a home internet connection.

We look forward to assisting you in collecting insights from this valuable group of consumers!

The EMI Team

Contact Us

I think in the traditional sense of building a million person panel of a national gen pop audience, panel is dead. I don’t think we’ll see any more of these “Wal-Mart” style panels starting up. Niche panels are starting to gain in value with MR firms the same way “buy local” and boutique stores are starting to thrive again in the everyday world. You see the success MV has had with communities and the asset that supplies.

Panelists that are engaged and united by a central theme are giving insights and quality we haven’t consistently seen in the past. It’s a shift for the major panels to recruit and build these but luckily it’s something EMI has built its foundation on.

River and routing is getting a lot of play right now but most of it is coming from the panels that have them and not so much from MR firms or end clients. These same suppliers are doing all they can to not grow their traditional panels and drive all projects to these new methodologies. Is it truly for better sample and quality? I haven’t seen many unbiased opinions saying so. To me, it seems like these methodologies are less expensive for the suppliers to drive traffic through than sending out invites and managing panel. Picking someone off web traffic sounds more glamorous these days if you drop the phrase “social media” into your sampling, regardless of if you’re just doing the same techniques as traditional river and routing. You still have the unpredictability, bias, volatile response rates, and blind targeting objectives you’ll always have for river and routing and in some cases, that works for projects. But panel still has its place when any needs of balancing, targeting, and hard deadlines are in place.

Basically, there are just more options than just panel these days which in comparison to 4 years ago, can make panel seem dead. Still, articles prove that panel is still the most heavily used form of sampling.

Often times we work with market research firms who think of EMI mainly for consumer and healthcare studies, but it is important to know that we have been able to set ourselves apart in the B2B sectors as well. We have vetted and assessed over 250 online sources and found the best of the best enabling you to reach tough B2B target groups around the globe.

It is EMI’s goal to make online B2B more easily accessible to you so that you can support the needs of your clients as much as possible.

Listed below are several common profile points we can utilize for your B2B studies:

Firmographics

Lines of Business / Industry

Business Decision Makers by Department or Product Type

Occupations/Titles

Here are some examples of recent studies we have completed using our unique B2B panel network.

Financial DMs – Michigan and Texas – 500

Independent Truck Drivers – 200

Independent & Corporate Meeting Planners – 400

Low IR ITDMs – Australia/Canada/Japan/Italy/Netherlands – 340

7 Country B2B Printers, Ink and Toner – 4,300

Online qualitative recruit for Call Center Managers – 60

Keep in mind that many of these same profile points are available on a global perspective as well and EMI has the expertise to deliver the correct sample no matter what country / region needed. Whether you are looking for HR Decision Makers or C–Level Executives in specific company sizes, EMI can support your research. Give EMI the chance to put our resources to work for you on your next B2B study.

The EMI Team

Contact Us

Deanna Geer (513) 276-4558

For Immediate Release:

EMI – Online Research Solutions Recognized By Business Courier As One Of The Region’s 55 Fastest Growing Privately Held Companies

EMI – Online Research Solutions, an online market research service company specializing in online sample, has been recognized by the Business Courier as one of the region’s 55 fastest growing privately held companies.

EMI has also been recognized by the Chamber for the Baldridge Award as well as Ernest and Young for the Entrepreneur of the Year Award.

President Michael Holmes founded EMI in 1999. The company is the preferred sample provider to market research professionals who perform online quantitative and qualitative research. EMI’s clients include local, national and global Top 50 Market Research firms.

EMI works diligently to find solutions to complex marketing problems. It is through matching up online panel demographics with state of the art online survey tools that the company drives its success. EMI’s growth is the result of focusing on its core foundation to deliver 99.7% and 98% customer retention, while constantly innovating how to find better information in real-time.

For more information about EMI – Online Research Solutions please call Jason Scott at 513-871-1178.

A little over a year ago, EMI Surveys changed its name to EMI – Online Research Solutions. In the business world, there are often name changes because of acquisitions, change in focus, and general brand image. For EMI, our name change about a true representation of what we do on a day by day basis. While most firms only know us for online quantitative sample and the traditional survey, our war chest includes much more than the typical panel service. EMI truly does provide solutions for online research across a variety of options.

One level of expertise is in our online qualitative sample supplying. Over the years, EMI has fulfilled over 400 online bulletin boards and focus groups across B2B, B2C, internationally and domestically. We approach online qualitative recruits with the same vigor and expertise as our quant sourcing by looking for the right panel for each project. By knowing the science of responsiveness, incentives, and targeting across the 300+ panels EMI has vetted, we’re able to find the correct solution to these recruits rather than squeezing your project into the capabilities of a proprietary panel.

Another online research avenue is the growingly popular community and specialty panel recruit. To a client, this is the ability to build an asset of engaged respondents that all share a common vision about a brand, ailment, or activity. The insights that come from these recruits are priceless in making better business decisions. EMI’s roots lie in panel building since our initiation into online research. We’ve used a blend of panel as well as traffic driven sample to complete community/panel builds around the globe.

As the future becomes today, EMI stays on the bleeding edge of the next solution to our client’s online research needs. We’ve tested multiple mobile survey platforms, online routers/rivers, and social media built platforms in the hopes of meeting clients’ needs with the best solution, rather than a vendor-biased fix. EMI Surveys, as a name, was selling our services short on all the answers we have to online sampling difficulties. So when your online sample needs require a complete solution, look to EMI-ORS for a non-biased fix.

The EMI Team

Contact Us

Michael Holmes – President
513.321.5344 Direct Line
mike@emi-ors.com

Contact: Deanna Geer (513) 276-4558

For Immediate Release:

DEANNA GEER JOINS EMI SURVEYS AS MARKETING & COMMUNICATIONS COORDINATOR

Hyde Park, USA – Deanna Geer has joined EMI Surveys, a market research consulting firm in Hyde Park, as the Marketing and Communications Coordinator.

Geer, a resident of Colerain, Ohio, has 7+ years experience in the marketing industry. Prior to joining EMI, she spent 3 years at StrataMark Dynamic Solutions, a full-service marketing research company, as the Marketing/Development Assistant.

Geer received her Bachelor of Communication Arts degree from the College of Mount Saint Joseph. She volunteers at her daughter’s school with class activities and served on the school’s NGR Committee.

EMI is the preferred provider to the online research industry. As the largest provider of sample for the B2B, Healthcare and B2C studies, EMI has been ranked as one of the Fastest Growing companies in the US by Inc. Magazine and the Cincinnati region by the Biz Journals.

Over the last 11 years, EMI has completed thousands of studies for global research companies.

The company’s clients include several Top 50 Market Research firms who rely on the company for their global on-line sample needs. Today the company’s network includes 80 panels in 80 countries. EMI can offer clients the most representative sample in each market all while providing them with one point of contact and one set of redirects.

For more information please visit www.emi-ors.com.