EMI – What’s in a name?
A little over a year ago, EMI Surveys changed its name to EMI – Online Research Solutions. In the business world, there are often name changes because of acquisitions, change in focus, and general brand image. For EMI, our name change about a true representation of what we do on a day by day basis. While most firms only know us for online quantitative sample and the traditional survey, our war chest includes much more than the typical panel service. EMI truly does provide solutions for online research across a variety of options.
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Date: March 14, 2011
Contact: Deanna Geer (513) 276-4558
For Immediate Release:
DEANNA GEER JOINS EMI SURVEYS AS MARKETING & COMMUNICATIONS COORDINATOR
Hyde Park, USA – Deanna Geer has joined EMI Surveys, a market research consulting firm in Hyde Park, as the Marketing and Communications Coordinator.
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Fellow Research Professionals,
Although many recent reports still emphasize the weak economy and slumping sales figures, the U.S. Bureau of Economic Analysis reported that U.S. exports of goods and services still increased by 16.6 percent to $1.83 trillion last year.
With figures like this it is no surprise to us that clients are showing an increased need for online sample in many international markets. While interviewing consumers in markets such as the UK and Germany may be a common practice these days, what panel partners do you trust for B2B sample across the globe?
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By Michael G. Holmes, President of EMI-Online Research Solutions
Multimedia has become a huge force in American culture, industry and education and therefore can play a critical part in online market research. Practically any type of information we receive can be categorized as multimedia, from television, to magazines, to web pages, to movies, multimedia is a tremendous force in both informing and entertaining the American public.
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By: Michael G. Holmes, President of EMI-Online Research Solutions
The target audience for a survey is an important consideration in deciding whether it should be conducted online. The target audience must have access and preferably use the Internet on a regular basis. Until recently, senior citizens were generally not good candidates for online surveys because they were not as familiar with the Internet as younger groups. Young children that are not yet able to read and type so they would not be good candidates for online surveys because they would need to be coached through the questionnaire. When conducting business-to-business research, executive-level respondents may be difficult to recruit via email. Therefore a phone survey may be recommended for certain audiences.
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